Facts About Johnnie Walker Blue Label Ultra Revealed
Facts About Johnnie Walker Blue Label Ultra Revealed
Blog Article
Within our quest for the lightest bottle attainable, we took our eyesight into a staff of qualified glassmakers. Discovering designs and glassblowing approaches to minimise glass utilization devoid of compromising longevity.
Precise personal savings will be job and products dependent, but generally speaking, impartial research clearly show that, all else equal, For each and every gramme of glass diminished that means in excess of half a gramme a lot less carbon emissions in manufacturing.
In keeping with our investigation, it is also thought to generally be the entire world’s lightest 70cl Scotch Whisky glass bottle at any time released to current market.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has been produced by adopting a check-and-find out design, planning and Discovering with no limitation and imagining what the way forward for lightweight luxury packaging could deliver.
Our DRINKiQ programme aims to raise the 'collective consume IQ' by raising community awareness of the effects of Alcoholic beverages and supporting accountable drinking.
This new, light-weight bottle is often a thing of exquisite attractiveness; but additional importantly, it demonstrates what can be done With regards to lightweighting glass. We'll keep on implementing these learnings throughout our vary, having more progressive strides as we look to the future of Scotch.”
The result is definitely an industry-initially that, and also attaining exquisite beauty, showcases what luxurious, lighter-excess weight, lower-carbon bottles of the long run could look like. As Element of the Diageo Spirit of Progress motion prepare, Johnnie Walker aims to reduce the body weight of glass used in its packaging; an ambition that may be aimed toward reducing the quantity of carbon emissions connected with packaging.three Whilst the technological know-how is just not however accessible to start bottles of this pounds at scale, permanently, the know-how Johnnie Walker has garnered is currently staying applied to lightweighting assignments through the Diageo portfolio.
. The previously claimed ‘lightest excess weight click here Scotch whisky bottle’ was introduced by a United kingdom retailer and weighed all around 298 grams.
With much less than 888 bottles unveiled globally, Every single bottle is independently numbered and presented in a luxurious collector’s scenario.
We are listed here whenever you're wanting to take the plunge with Johnnie Walker and discover cocktail recipes, new products launches and the newest from our globe of whisky.
Diageo has mentioned which the “Formerly claimed ‘lightest fat scotch whisky bottle’ was released by a British isles retailer and weighed about 298 grams.”
With fewer than 888 bottles unveiled globally, Each and every bottle is separately numbered and presented in a very luxury collector’s situation.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
Skilled whisky tasting requires follow. Use our do's and don'ts to demystify the experience and luxuriate in your drams in a complete new way.
We are a worldwide chief in beverage Liquor with An impressive collection of manufacturers throughout spirits and beer.
Liquid Gentle enveloped readers inside a mesmerizing interplay of light and shadow, with relocating gentle passing by glass varieties and projecting exquisite styles on to white partitions.
Along with this, for the first time in Diageo’s background, a license to our patent for light-weight glass beverage containers will be offered with a royalty-no cost foundation to all as a way to inspire development in the broader market.